30 Mar '17, 1pm

Mitsubishi could sell rebadged Renault models in SEA #Mitsubishi #Renault

Mitsubishi could sell rebadged Renault models in SEA #Mitsubishi #Renault

According to a report by Automotive News , Mitsubishi could rebadge and sell models from fellow Alliance partner Renault in Southeast Asia. Trevor Mann, CEO of Mitsubishi, said this is one way to create synergies between the Alliance and its newest member . “Renault is almost non-existent in Southeast Asia. If it made sense for Mitsubishi to cross badge a Renault product in Southeast Asia that could be an interesting discussion,” he said. This isn’t the first time such a move has been suggested either. Back in 2013, Mitsubishi and the then Renault-Nissan Alliance announced a joint intention to explore several projects involving shared products, technology and manufacturing capacity. Mitsubishi and Nissan are also part of a joint venture company (NMKV), which handles product planning and engineering for Kei cars for the Japanese domestic market (JDM). Compared to Nissan, Mi...

Full article: https://paultan.org/2017/03/30/mitsubishi-could-sell-reba...

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