30 Oct '16, 11am

2016 #MTV EMAS Embraces Fans-First Innovation

The 2016 MTV EMAs will feature influencer red carpet correspondents, providing fans with new perspectives for following and immersing themselves in the show, wherever they are. Brazilian pop culture personality and co-host of MTV Brazil’s Ridículos (Ridiculousness) Hugo Gloss (Brazil, 13.7M followers collectively) will host the night’s @MTVEMA Instagram Story, focusing on pop culture coverage, while pop-rap duo Jack & Jack (USA, 26M+ followers collectively) is tapped to host on MTV EMA’s Snapchat account as the night’s music correspondents. MTV VJ Becca Dudley will host the official backstage show, which will stream on mtvema.com and Facebook Live and feature exclusive interviews with the night’s hottest talent. Additional live access will be available during both the red carpet and the main show through the MTV EMA Snapchat Live Story, and exclusive content on Vine and Tw...

Full article: http://www.budiey.com/2016-mtv-emas-embraces-fansfirst-in...

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