28 Aug '16, 2pm

Toyota launches 2016 Asian safety campaign, focuses on the most important basic – the use of seatbelts: Previ...

Toyota launches 2016 Asian safety campaign, focuses on the most important basic – the use of seatbelts: Previ...

Toyota has launched its regional safety campaign for a third consecutive year. The campaign, which has a tagline of “Be Safety Leaders”, was announced at the 2016 Toyota Technology Media Event in Yokohama this evening. Previously an effort for the ASEAN region, the safety campaign now includes India, Pakistan and four new Southewest Asian countries – Bhutan, Bangladesh, Sri Lanla and Nepal. With “Be Safety Leaders”, Toyota is encouraging car drivers and passengers to assume proactive leadership in traffic safety by starting with the basic – wearing seatbelts. This year’s campaign will put emphasis on countering the public’s prevailing mindset on the usage of seatbelts. While buckling up should be almost a reflex action before one starts a journey, Toyota’s survey conducted in 2014 found many people not doing it, and the top five excuses are (brace yourselves, some are shoc...

Full article: http://paultan.org/2016/08/28/toyota-2016-asian-safety-ca...

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