30 Jan '16, 5am

MyTeksi and GrabTaxi are No More with Company Rebranding; Say Hello to Grab!

MyTeksi and GrabTaxi are No More with Company Rebranding; Say Hello to Grab!

One of the bigger sore-points with MyTeksi, AKA GrabTaxi to the rest of the world, is how its branding has multiple entities operating within the Southeast Asia region, causing silo-like user engagements to be initiated. None of that anymore as it all comes under one umbrella name – Grab. This massive change covers the entire outfit. That means MyTeksi and GrabTaxi have been renamed to just Grab. Services that Grab offers have also been streamlined and now comprise the following: GrabTaxi, GrabCar, GrabBike, GrabHitch, and GrabExpress. The last two, while not new inclusions for the platform as they have been deployed on limited runs before, are now mainstay services that Grab believes will be well-received among its users. Even its expanded ride-hailing options – GrabCar and GrabBike – that it introduced in mid-2015 have seen immediate positive responses with both experien...

Full article: http://amanz.net/201610729/myteksi-and-grabtaxi-are-no-mo...

Tweets

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