15 Jul '15, 3am

Honda CEO carless while waiting for the Civic Type R

Call it whatever you want, be it a masterstroke, shameless self promotion or just flat-out hard-sell marketing, there is one thing undeniable about this car and the trajectory of this brand once this car hits the market. It’s a rocket ship that’s going to elevate the Honda brand to new heights. Hachigo-san wants this car for himself, more than anything else the company makes, and this is just pure brilliance in terms of marketing for the car and the brand.

Full article: http://paultan.org/2015/07/15/honda-ceo-carless-while-wai...

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cleanmpg.com 12 Jul '15, 9pm

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