24 Jul '12, 12pm

DRB-Hicom rejects £1 offer for Lotus, wants to nurse loss making sportscar maker back to health

Developing affordable cars for the masses is a different ball game altogether and I doubt that Lotus has the appetite or time to go down that route. Nevertheless, we have seen strategies taken to market Proton cars as Lotus in China. I think that is a good step, but Proton will have to build better cars for the branding activity to work. My take on Lotus way forward would be to reinvent themselves as sportscar maker that makes practical sportscar, not focus on raw minimalism. If I buy a Lotus, I’d like to have some gizmos in it, and of course, with some level of comfort as well. They should make a better attempt at internal refinements.

Full article: http://paultan.org/2012/07/24/drb-hicom-rejects-1-offer-f...

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