28 Oct '14, 1pm

Xiaomi charges forward as No. 3 Smart Phone brand

Its flash sales and competitive pricing has motivated people buy smart phones online. Power banks and smart phones are being snapped up faster than low cost airlines giving zero fare seats. As a response, we’ve seen new online exclusive brands such as OnePlus (alleged to be a spin-off brand of Oppo ) and Honor (sub-brand of Huawei) jumping on the same bandwagon. Despite complaints from consumers that flash sales are frustrating, Xiaomi have proven that its strategy works. You can check out our interview with Hugo Barra to understand how Xiaomi’s approach is different from other established players.

Full article: http://www.soyacincau.com/2014/10/28/xiaomi-charges-forwa...

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