21 Nov '11, 7am

VIDEO: Jennifer Lopez stars in Fiat 500C Gucci Edition ad

Finding a celebrity that embodies what one is selling is a tried and tested formula. It works like this: Perhaps if I spray on more Hugo Boss perfume, than I can be as suave as Ryan Reynolds. Or if she uses SK-II religiously, she’ll be as desirable as Gong Li when she’s 45. The Fiat 500C Gucci Edition is elegant, thinks its maker, so they have chosen Jennifer Lopez to endorse the small car.

Full article: http://paultan.org/2011/11/21/video-jennifer-lopez-stars-...

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