30 Apr '13, 5am

BMW Gallery mall concept outlet opens in Sg Petani

BMW Gallery mall concept outlet opens in Sg Petani

BMW Malaysia has introduced its first BMW Gallery concept sales outlet in the country – located within the confines of Amanjaya Mall in Sungai Petani, Kedah, it’s the first BMW showroom in Malaysia to be incorporated in a public space. The long-term outlet, operated by Lee Motor Auto Care, seeks to create a new retail experience for those shopping for a BMW – the company says that the BMW Pop-up Store Concept mobile showroom, which can be removed if needed, will provide customers a better opportunity to experience the brand and get closer to the products. The nearly 900 sq feet concept sales gallery design was conceived by the design team at Lee Motors, and features a host of items to increase the number of possible contact points with customers and enhance the retail experience at all touch points, including music played daily on the showroom floor. Sales advisors will be...

Full article: http://paultan.org/2013/04/30/bmw-gallery-mall-concept-sh...

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