12 Oct '17, 6am

Porsche Passport subscription programme launched in the US – on-demand access to 22 different models https://t.co/dsfBvQFsCw

Porsche Passport subscription programme launched in the US – on-demand access to 22 different models https://t.co/dsfBvQFsCw

In today’s world, most people would prefer to have a Spotify subscription rather than purchasing several dozen albums, as this will allow them to be more flexible with their music consumption. Porsche is taking that approach with its cars as well, which is why it has launched Porsche Passport, a new sports car and SUV subscription programme, in the United States. The month-to-month subscription programme will be introduced in Atlanta, Georgia, and offers its members frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche models. “Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy. With Porsche Passport, we now offer our customers a simple and flexible driving solut...

Full article: https://paultan.org/2017/10/12/porsche-passport-subscript...

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