2013 Honda Civic: ‘Things Can Always Be Better’

paultan.org 04 Jan '13, 3am

2013 Honda Civic: ‘Things Can Always Be Better’

Another advertising campaign for the 2013 Honda Civic in the US, making it a hattrick in the span of 20 months since the compact car’s abrupt re-design, in an attempt to regain momentum, reports Automotive News . This one works on the adage that “Things Can Always Be Better,” reinforcing the company’s commitment to constantly improve – “At Honda, we know some people are never happy with the way things are,” it begins. American Honda head of national marketing Mike Accavitti told Automotive News that with this new ad campaign, the updated Civic is “poised to beat customers’ expectations.” The first campaign, “To Each Their Own,” was launched in April 2011 for the launch of the 2012 model but it didn’t quite take off. The Japanese earthquake and tsunami of a month earlier didn’t help things either, according to Automotive News . Honda relaunched the Civic in late 2011 with a...

Full article: http://paultan.org/2013/01/04/2013-honda-civic-things-can...

Tweets

@_iOB » 05 Jan '13, 3am
2013 Honda Civic: ‘Things Can Always Be Better’ [link] via @zite
@AutoCarHire » 04 Jan '13, 3pm
#Auto #Cars | 2013 Honda Civic: ‘Things Can Always Be Better’: Another advertising campaign for th... [link] via @paultan
@ckgunon » 04 Jan '13, 6am
they always know how to make things better..demmit! [link]
@mzul787 » 04 Jan '13, 3am
jawe jawe @hafizkamisan RT "@paultan: 2013 Honda Civic: ‘Things Can Always Be Better’ [link]"
@SYED_GIULIA » 04 Jan '13, 3am
RT @paultan: 2013 Honda Civic: ‘Things Can Always Be Better’ [link]
@_automotive_ » 04 Jan '13, 3am
2013 Honda Civic: ‘Things Can Always Be Better’: Another advertising campaign for the 2013 Honda Civic in the U... [link]
@weejinn » 04 Jan '13, 3am
RT @paultan: 2013 Honda Civic: ‘Things Can Always Be Better’ [link]
@klspeed » 04 Jan '13, 3am
2013 Honda Civic: ‘Things Can Always Be Better’: Another advertising campaign for the 2013 Honda Civic in the U... [link]
@paultan » 04 Jan '13, 3am
2013 Honda Civic: ‘Things Can Always Be Better’ [link]
@jdesignz » 04 Jan '13, 3am
2013 Honda Civic: ‘Things Can Always Be Better’ [link]
@CanoNPark1 » 04 Jan '13, 3am
2013 Honda Civic: ‘Things Can Always Be Better’: Another advertising campaign for the 2013 Honda Civic in the U... [link]