31 Dec '12, 6am

Peter Schreyer is the first non-Korean president at Kia

Kia’s chief design officer Peter Schreyer has been appointed to the post of president at the Korean carmaker, and will be the first non-Korean to hold the position in Kia’s history. The celebrated design chief brought a design renaissance to the brand, and to say that design has transformed the global reputation of the Kia brand is an understatement. This move can also be seen as Kia’s commitment to continuing design-led development. Schreyer, 59, joined Kia in 2006 from the Volkswagen Group to create a new design-led product strategy for the brand and quickly became known for his “Tiger-nose” family look, as seen on the Optima K5 , Sportage and upcoming Rio . Schreyer is married with two children and is originally from Bavaria in Germany. He studied at the Royal College of Art before becoming part of VAG’s design team. The Audi TT designer has publicly commented on his co...

Full article: http://paultan.org/2012/12/31/peter-schreyer-is-the-first...

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