16 Feb '17, 5pm

Best Practices for Using Facebook Live

Advertise your live video beforehand: We already know that the organic reach on posts has dropped dramatically on Facebook. If you want your community to know about your upcoming live video, be sure to advertise it to your community. But here’s the catch – whatever graphic you use to advertise your Facebook Live (if you’re using a graphic), be sure that it contains less than 20% copy on the graphic. If it has more than 20%, there’s a good chance Facebook will not approve the ad or if they do, they will not show it to as many people as possible. With that said though, you might want to try advertising your upcoming live video with another live video and see how that does and then advertise that video.

Full article: https://ibloom.co/blog/best-practices-for-using-facebook-...

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