31 Jul '16, 11am

Toyota retains most valuable car brand title; Porsche, Tesla join top 10, overtaking Lexus, VW

Toyota retains most valuable car brand title; Porsche, Tesla join top 10, overtaking Lexus, VW

Toyota has retained its title as the most valuable car brand, ahead of BMW and Mercedes-Benz who round off the podium positions. The Japanese automaker’s brand value rose 2% to US$29.5 billion, according to the BrandZ Top 100 Most Valuable Global Brands study released by market researcher Millward Brown. Toyota has a had a strong showing on this front; it has held the top ranking in nine out of the 11 years this study has been carried out. Valued at US$4.4 billion, Tesla Motors makes its entry into this list at No. 10, supplanting Lexus. BMW, ranked second, increased in value by 2% to US$26.8 billion, while its Stuttgart rival Mercedes-Benz in third recorded the highest rate of value increase amongst the top 10 automotive brands, gaining 4% to US$2.7 billion. Total value of the top 10 auto brands dropped 3% to US$139.9 billion, reflecting decreases from the Audi, Honda and...

Full article: http://paultan.org/2016/07/31/toyota-retains-most-valuabl...

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