30 Mar '16, 4am

Genesis to focus on luxury status first, sales later

Genesis to focus on luxury status first, sales later

“We have fierce competition, this is tough. We have all the big players that have been here for years and years. They are entrenched as aspirational brands and we are the new kids on the block. So, of course it’s going to be a lot of competition,” Raphael explained. He added that one way of competing with the top brands will be to offer very competitive pricing for its models.

Full article: http://paultan.org/2016/03/30/genesis-to-focus-on-luxury-...

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