30 Apr '11, 1pm

VIDEO: UDM tagline reintroduced with F10 refueling ad!

VIDEO: UDM tagline reintroduced with F10 refueling ad! April 30, 2011 at 8:58 pm By Paul Tan Filed Under BMW , Cars Most of us will probably associate BMWs with the term Ultimate Driving Machine, and a lot of owners refer to their cars as UDMs. But we’ve never actually seem the phrase Ultimate Driving Machine used in a BMW ad for a long time, instead these days we usually see Sheer Driving Pleasure or the most recent theme – Joy. Until now anyway – this new ad for the F10 BMW 5-Series returns BMW advertising to the phrase Ultimate Driving Machine, although the dramatic ad (which features a refueling plane) talks more about the F10′s fuel efficiency than anything else.

Full article: http://paultan.org/2011/04/30/video-udm-tagline-reintrodu...

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