30 Jul '12, 12am

Getting into your own business (Part 5) – Finding new opportunities through discovery

Getting into your own business (Part 5) – Finding new opportunities through discovery

Author: Prof. Dr.Murray Hunter This week we move into the spectrum of more entrepreneurial opportunities. Discovery requires more innovation than imitation and finding new market space. Discovery requires seeing changes in the marketplace that the average person doesn’t see and this is part of the reason why these types of opportunities if exploited correctly can bring high returns. Mobile phones, computers, iPads, and low fat foods have one thing in common – they were discovered opportunities. Discovery opportunities usually occur through structural, legal, economic, or social changes. An opportunity gap exists if you can see it. For example, if there is an increase in the number of young people of pre-school age, then more tadikas are required. Similarly where the population is aging, more health care for the elderly is required. Pick up on these types of trends and you ...

Full article: http://www2.emmagem.com/2012/07/25/getting-into-your-own-...

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