Blogpost on loverly Benefit products! (sorry u gt scroll down cos blog is buggery now)
As the years went by, The Face Place became Benefit , and the brand built a cult following amongst make up artists, models, drag queens, celebrities and rock stars. Somewhere in the middle, LVMH got involved which led to the worldwide expansion of Benefit. The whole journey of Jean & Jane Ford is absolutely incredible… imagine starting your own makeup line which turns out to open in 38 stores across the globe! And not only that, but have a movie documentary made about your story, launched in 4 cities around the world (which is why i was in Shanghai) and submitted for the Cannes. Inspirational! I’ll be telling you all more about the movie launch in my next post. For now, i’m going to shove all these pretty pictures of products in your face.