29 Apr '14, 6am

Volkswagen Group signs off on budget car – report

Reuters has reported that the Volkswagen Group has signed off on the design and basic concept of a sub-€8,000 (RM36k) city car for its yet-to-be-launched budget brand . Project manager Hans Demant affirmed this at Auto China in Beijing, adding that they would produce all the components in China. At least initially, the new marque’s first model will be built and sold almost exclusively in the Middle Kingdom. If it does become successful, however, it could reach other emerging markets such as Latin America, Eastern Europe, India and South East Asia, where low-cost, no-frills cars reign supreme, and where brands such as the Renault-Nissan Alliance’s Dacia and Datsun marques have been making significant inroads. Demant’s comments contrast to those from the research and development chief for the Volkswagen brand, Dr Heinz-Jakob Neusser, at the Geneva Motor Show in March. Neusse...

Full article: http://paultan.org/2014/04/29/volkswagen-group-signs-budg...

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