27 Apr '14, 10pm

What is a #Brand? Why Is It Important for Small Businesses? #SmallBusiness

What is a #Brand? Why Is It Important for Small Businesses? #SmallBusiness

The American Marketing Association Dictionary defines Brand as the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” Derived from the term that farmers used to differentiate their cattle from another’s by means of a distinctive symbol burned into an animal’s skin with a hot iron stamp, this word is now widely used in business, marketing, and advertising. Brand is the personality that identifies a product, company or service and how it relates to consumers, employees, and investors. It can be a name, term, sign, symbol, design or a combination of them. Brands are typically made up of various elements, such as: Name : This includes the word or words used to identify a company, product, service, or concept. Logo : This is the visual mark that identifies the brand. Tagline : This would be the descripto...

Full article: http://ibloom.co/blog/whatisabrand/

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