01 Aug '13, 9am

Blog- TM partners with Astro to offer more Sports Content via HyppTV...

Dato’ Rohana Rozhan, CEO of Astro said, “Astro remains committed to providing a platform for local sportsmen and sportswomen to compete in both the local and international arena. Astro Arena since its launch 3 years ago has garnered a following amongst Malaysian sports enthusiasts with matches like Asian Games, SEA Games, Malaysia Cup and FA Cup garnering unprecedented viewership. It is our intention to provide even more comprehensive local sports coverage to raise visibility and in turn, attract higher levels of sponsorships to benefit our sports industry. Our investment in local sports content has grown significantly and now accounts for approximately 20% of our total sports content costs.”

Full article: http://www.malaysianwireless.com/2013/08/astro-tm-hypptv-...

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