30 Apr '13, 9am
Proton Edar expects 20% sales increase this year
Proton Edar is targeting an increase in sales by 20% this year from the 141,000 units sold in 2012, says CEO Hisham Othman. Speaking to Bernama , he cited the introduction of new models as an important driving factor. “We have indicated that we will be coming up with a C-segment hatchback model by the middle of the year,” Hisham said, adding that quality, safety and excellent customer service are “vital” to improve Proton sales. According to the report, Proton recently strengthened the body of the new Saga model (FLX+ ), added dual airbags and made other adjustments based on customer feedback, while retaining its price. Hisham also told Bernama that the Proton Preve (pictured above) has benefited from adjustments to the engine management unit to improve engine response. The C-segment sedan was recently awarded a five-star Australasian New Car Assessment Programme (ANCAP) s...