31 May '18, 6pm

Sony’s EXTRA BASS lifestyle store in Kuala Lumpur is first-of-its-kind in SEA https://t.co/DKNalXLspI

Sony’s EXTRA BASS lifestyle store in Kuala Lumpur is first-of-its-kind in SEA https://t.co/DKNalXLspI

With the advent of mobile connectivity and online shopping, is the brick-and-mortar business losing out? Not so, thinks Sony Malaysia as it opens its first ever EXTRA BASS lifestyle concept store in South East Asia. The concept store is envisioned to be a hub for art, culture and commerce, and for obviously reasons, deeply ingrained in music. Located on the first floor, Asian Avenue at Sunway Pyramid Shopping Mall, the uniquely designed concept store creates a shopping experience like no other — through its creative displays, hosting Sony’s range of EXTRA BASS series headphones and wireless speakers. Sony also intends to create a music information hub for college and university students to encourage the youth to take part in music and the arts. The store will also play Spotify’s top most streamed tracks in Malaysia every week, as a community sharing board. Many more activi...

Full article: https://vernonchan.com/sonys-extra-bass-lifestyle-store-k...

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