11 May '18, 6pm

Online shopping traffic dips 50 percent as Malaysians focus on #GE14

Online shopping traffic dips 50 percent as Malaysians focus on #GE14

The 14th Malaysian General Election or #GE14 will go down as one of the most significant events in the history of Malaysia. As revealed in a brief study by iPrice Malaysia , Malaysians diverted their attention to the elections and subsequently caused a huge dip in online traffic on ecommerce platforms. On the day before the elections, online traffic remained normal in the morning but began to decline steadily from 4.00PM onwards. This is compared to data from previous month’s (9 April). Several Malaysian media reported traffic congestion on major highways from 2.00PM onwards, suggesting many Malaysians diverted their focus to pre-election preparations such as traveling back to their voting areas. iPrice recorded a 34.8 percent decline in online traffic across ecommerce platforms at 10.00PM, as compared to the same time in the previous period. This is a significant change a...

Full article: https://vernonchan.com/online-shopping-traffic-dips-50-pe...

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