28 Apr '18, 5pm

DRIVEN: Toyota C-HR 1.8L - about logic vs emotion

The bubble deflated somewhat when UMWT announced Malaysian pricing and specs. At RM145,500 for the single spec 1.8L, the C-HR is priced RM28,000 higher the highest spec HR-V 1.8L, and RM14,000 more than the 2.0L Mazda CX-3. The substantial price difference between the C-HR and the incumbent Honda can be explained by the CBU Thailand vs CKD factor, and the fact that the C-HR is a costlier product for the first buyer, which is UMWT. From what we hear, they’ve tried their best.

Full article: https://paultan.org/2018/04/19/driven-toyota-c-hr-1-8l-ab...

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