MCMC fines companies for SMS-spamming. What about those political SMSes that clog my inbox? Who sues them?
(f) Para 73: “In any promotional SMS sent, all MCS providers shall include a notification that the customer can opt out from receiving further promotional SMS by sending an “OUT” or “KELUAR” keywords to the MCS provider. Upon receiving these keywords, the MCS provider shall immediately cease sending out any further marketing SMS to this customer, using any short code(s) by the MCS providers, even if the customer has an active subscription.”